WALKAROO

About This Project

Walkaroo is a high-end footwear brand for which we designed a suitable logo. The logo contains the name of the brand painted in the shade of red to create a feeling of aspiration and luxury within the customers. The logo contains an infinity sign representing the infinite number of shoe-choices that the brand offers. The infinity sign is designed to look like the letter “W”, which is the initials of the brand name. The infinity sign also represents a shoe sole filled in. The same is designed in a way, to appear like a footwear to convey to the customers directly what the brand is all about. The brand also aims to promote walking amongst its customer base as it has a multitude of health benefits, which is conveyed through the shoe design in the logo. This logo is a perfect amalgamation of style and simplicity and represents all that brand stands for.