Design Symposium

Logo & Branding
Artist, Creative, Digital
About This Project

The Logo created for Design symposium is inspired by the tall and slim shape of pillars and columns which supports a building and aims to connect with the consumers on a deeper psychological level. Company initials of Design symposium are weaved in such a way that they flow into each other, giving solid yet flowy look. As we can see the top left of the symbol is a sharp while the lower part of the logo is soft smooth curve, and the angular diagonal shows the connection between the two. The negative space in the logo is suggestive of the Yog Mudra known as Jnana Mudra and Chin Mudra which is even termed as Abhaya and Varada Mudra in Buddhism, translating as fearlessness and connection to the ground which is the core work of the brand.

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