CHAIRUSK

About This Project

Chai Rusk is a new tea cafe which offers value for money with students/youth & youth professionals being their target audience. As the name suggest, the Brand would be serving one free rusk with everychai order.

The Logo design can be divided into two parts; the horizontal lines and the concentric semi circular lines. The horizontal lines in the logo denote the stack of rusk on the cup and step mountain farming for tea which is how the brand sources their tea.

The three semicircular concentric circles represents the cup and the inner two lines denotes the ripple effect of tea when it is poured in the cup. From a bird’s eye view, you can see that it also looks like a person sitting on the table.

The font chosen is very clean, premium and most importantly exhibits the brand’s characteristics. The “C” of the word Chai is designed in such a way that it looks like the handle of a cup. The font also has soft rounded corners which represents the welcoming and friendly nature of the brand.