Swayy is an online gifting company that aspires to make your gifting experience easier and comfortable. The logo designed for this brand is kept playful and personal to match with the vibes of the company. The website offers multiple choices and is adaptable to the requirements of the customers. Therefore, we aimed to design an equally adaptable logo and rise to any occasion. To provide a unique identity to the brand, the logo is designed free hand and negative space is incorporated in the same to provide a blank canvas to the brand to experiment with and play around. The loops of the YY’s in the brand are designed to look like eyes, representing that the brand is always looking out for you. The logo for this brand is designed to be friendly and personal.